For over 20 years I led sales teams at the UK’s largest, most dynamic, and prestigious wine businesses. With a side-hustle, award-winning career as writer and broadcaster. For fifteen years I wrote for newspapers and presented on radio and television internationally. Then in 2016 I joined The Wine Show, the world’s most successful wine television programme.

That gave me an opportunity to return to my early training in marketing. I’d begun my career as a business school academic, writing marketing and management books, articles, and publications. And I was delighted to bring those skills back to life and join the leadership at an innovative brand, creative and marketing agency.

I then moved to the leadership of Pix, the wine world’s first Digital Shelf e-commerce platform. We built the largest freely available online wine search platform in just 18 months.

Today I work with wine businesses like yours, in leadership, advisory, and consulting roles. These cut across sales, brand marketing, digital roles, and in global media. I also co-manage an independent Spanish winery and have developed an online MBA-level course in wine marketing with a leading wine school.